Tanishq is one of the most incredible brands in Indian business history. In the past 20 years, the stock price of its parent company Titan has shot up by not 10% not 20% but 33,000% going from just 7.11 rupees to 2700 rupees. A mere 10,000 rupees invested in titan 20 years back would be … Read more
This is the story of two boys who built a 1000 crore business neither by selling pizza nor burgers but by selling our favorite snack called the Momo. This case study is very special because the success of this company indicates a very important market strategy in the Indian food industry. And if you understand … Read more
History of Marvel Debt on Marvel In 1996 marvel was on the brink of collapse it had filed for bankruptcy was 250 million dollars in debt and had seen its stock price tank by 70%. Lots of people failed to understand how marvel with its cast of silly characters and capes would ever turn a … Read more
Domino’s is one of the most incredible companies of the 21st century. While most of us know Domino’s only because of its 30 minutes of free delivery policy. Very few of us know that from 2010 to 2017 Domino’s stock has performed so well that its stock price has gone up by 2000%. It has … Read more
Rising of K-POP In 1992 three young men in a boyband performed in a live tv talent contest. Korean lyrics, Europe pop, African-American hip-hop, and rap coupled with brilliant dance moves. It was something no one had ever heard or seen before. The audience went completely bonkers but the judges in their prim and proper … Read more
On the 7th of April 2022, the TATAs officially launched the “TATA NEU Super App”. Ever since they made the announcement even before the launch it had been making headlines every single week. This super app market seems to be so lucrative that it’s not just the TATAs but even the Ambanis and Adanis are … Read more
Burger King is one of the most successful food chains in the world. In its 70 years of existence, Burger King has gone from being a modest Burger Outlet to becoming the second largest fast-food chain in the world, with more than 17000 Outlets all across the world. Even during the pandemic, It has been extremely profitable with a … Read more
Gillette is one of the most revolutionary companies of the 20th century. It is one of those very few companies that have survived for more than 120 years which includes more than 7 revolutions and 2 World Wars. What is more fascinating about Gillette is not the growth of the company, but the fact that … Read more
Asian Paints is one of the greatest companies in the history of India. The most astounding thing about this company is that it is the only company to have grown at a CAGR of 20% in the past 60 years. And if you invested just one lakh rupees in Asian paints in 2000 today at … Read more
CRED is one of the most fascinating business model case studies in the Indian start-up ecosystem. In just 2 years, CRED went from 0 to hit a $2B valuation and became one of the youngest Indian startups to reach this milestone. The peculiarity of CRED is that in 2020 alone CRED incurred a massive loss … Read more