The Journey and Challenges of Patanjali: Patanjali Case Study

Patanjali Ayurved, founded by Baba Ramdev in 2006, has carved a niche for itself in the Indian FMCG market with a focus on herbal and Ayurvedic products. This blog explores the company’s remarkable journey, the challenges it faces, and the strategies it can adopt for future growth, alongside a SWOT analysis to provide deeper insights. … Read more

Will Meesho’s Strategy Surpass Amazon and Flipkart? | In-Depth Business Case Study

Meesho Case Study

Hi everyone, Meesho is one of the most revolutionary startups in India. They have redefined the e-commerce playbook in India, enabling millions of small sellers, who never imagined selling online, to ship products across the country. Today, a craftsman from Rajasthan can ship his products to the neighborhoods of Kashmir, and a clothing retailer from … Read more

The Evolution of Neeman’s: Marketing Strategies to a $24.8M Valuation

Neeman's case study

One day, Taran Chhabra was headed to Spain, but he missed his train because he was busy packing multiple pairs of shoes. Frustrated by the need to carry different shoes for various occasions, Taran embarked on a search for a versatile shoe that could fit every occasion. However, he couldn’t find any brand offering such … Read more

How Porter Became an 8000 Crore Rs Logistics Company? (Porter Case Study)

Introduction In FY-2023, India spent more than 14% of its GDP on logistics costs. For context, this number was 10% in the case of China and 7-8% in the case of developed countries like the US and Japan. This shows how inefficient and expensive the Indian supply chain is when compared to more productive nations. … Read more

Balaji Wafers marketing strategy | The Rise of Balaji Wafers: From a Canteen to a Snack Empire

Balaji wafers business case study

Company Name Balaji Wafers Private Limited Balaji Wafers Owner Chandubhai Virani Introduction Balaji Wafers is an Indian brand that has risen from humble beginnings to become a major player in the country’s snack market. With a journey spanning nearly 40 years, Balaji Wafers has grown to hold a significant market share, trailing only behind Lay’s … Read more

How did Haldiram Build a 5000cr business empire? : Business case study

Introduction Haldiram is one of the most iconic brands in Indian business history. While most of us are familiar with American food chains like Domino’s and McDonald’s, few know about the world-class business strategies employed by homegrown Indian brands. Haldiram is a prime example of a brand that started as a small sweet shop in … Read more

Rise of the Kejriwal’s Aam Aadmi Party: A Unique Case Study in Indian Politics

Hi everybody, Aam Aadmi party is one of the most unique case studies in the Indian political landscape because if you look at their rise to capture Delhi it’s quite an extraordinary story. Introduction Back in 2012, Delhi was one of the strongest territories of the Indian National Congress. Sheila Dikshit was the chief minister … Read more

Will Paytm CRASH or Make a COMEBACK? Why is RBI hitting Paytm? : Business case study

Action against Paytm Payments Bank Ltd under Section 35A of the Banking Regulation Act, 1949https://t.co/bswaWHSxtk — ReserveBankOfIndia (@RBI) January 31, 2024 Introduction The Indian fintech giant, Paytm, faced a major setback on January 31, 2024, when the Reserve Bank of India (RBI) imposed restrictions on Paytm Payments Bank, prohibiting its core services. This move had … Read more