Top 10 Richest People in Gurugram

The Gurgaon Rich List. Individuals with a net worth of over Rs. 1000 Crores “officially” byu/Dazzle_fly ingurgaon Gurugram, a bustling city in India’s National Capital Region (NCR), has transformed into one of the most prominent business hubs in the country. Known for its rapid urban development and thriving industries, it is home to some of … Read more

The Journey and Challenges of Patanjali: Patanjali Case Study

Patanjali Ayurved, founded by Baba Ramdev in 2006, has carved a niche for itself in the Indian FMCG market with a focus on herbal and Ayurvedic products. This blog explores the company’s remarkable journey, the challenges it faces, and the strategies it can adopt for future growth, alongside a SWOT analysis to provide deeper insights. … Read more

Will Meesho’s Strategy Surpass Amazon and Flipkart? | In-Depth Business Case Study

Meesho Case Study

Hi everyone, Meesho is one of the most revolutionary startups in India. They have redefined the e-commerce playbook in India, enabling millions of small sellers, who never imagined selling online, to ship products across the country. Today, a craftsman from Rajasthan can ship his products to the neighborhoods of Kashmir, and a clothing retailer from … Read more

The Evolution of Neeman’s: Marketing Strategies to a $24.8M Valuation

Neeman's case study

One day, Taran Chhabra was headed to Spain, but he missed his train because he was busy packing multiple pairs of shoes. Frustrated by the need to carry different shoes for various occasions, Taran embarked on a search for a versatile shoe that could fit every occasion. However, he couldn’t find any brand offering such … Read more

How Porter Became an 8000 Crore Rs Logistics Company? (Porter Case Study)

Introduction In FY-2023, India spent more than 14% of its GDP on logistics costs. For context, this number was 10% in the case of China and 7-8% in the case of developed countries like the US and Japan. This shows how inefficient and expensive the Indian supply chain is when compared to more productive nations. … Read more

Balaji Wafers marketing strategy | The Rise of Balaji Wafers: From a Canteen to a Snack Empire

Balaji wafers business case study

Company Name Balaji Wafers Private Limited Balaji Wafers Owner Chandubhai Virani Introduction Balaji Wafers is an Indian brand that has risen from humble beginnings to become a major player in the country’s snack market. With a journey spanning nearly 40 years, Balaji Wafers has grown to hold a significant market share, trailing only behind Lay’s … Read more