Sachin Arayans 
Consumer Culture and the Grip of Advertising It should come as no surprise that modern advertising as we know it, has shaped our society in many ways. A lot of our daily decisions and life choices are influenced in part by advertising itself. It’s become such a deep-rooted constituent of our established norm that a … Read more
Introduction Haldiram is one of the most iconic brands in Indian business history. While most of us are familiar with American food chains like Domino’s and McDonald’s, few know about the world-class business strategies employed by homegrown Indian brands. Haldiram is a prime example of a brand that started as a small sweet shop in … Read more
Hey everyone, It’s time to dive into something big that happened on February 8, 2024. The Congress party, India’s main opposition, made a bold move by releasing what they call the “Black Paper.” Led by Congress Chief Malik Arjun K, this hefty 54-page document aims at the ruling party’s governance over the last 10 years. … Read more
Hi everybody, Aam Aadmi party is one of the most unique case studies in the Indian political landscape because if you look at their rise to capture Delhi it’s quite an extraordinary story. Introduction Back in 2012, Delhi was one of the strongest territories of the Indian National Congress. Sheila Dikshit was the chief minister … Read more
Action against Paytm Payments Bank Ltd under Section 35A of the Banking Regulation Act, 1949https://t.co/bswaWHSxtk — ReserveBankOfIndia (@RBI) January 31, 2024 Introduction The Indian fintech giant, Paytm, faced a major setback on January 31, 2024, when the Reserve Bank of India (RBI) imposed restrictions on Paytm Payments Bank, prohibiting its core services. This move had … Read more
Tanishq is one of the most incredible brands in Indian business history. In the past 20 years, the stock price of its parent company Titan has shot up by not 10% not 20% but 33,000% going from just 7.11 rupees to 2700 rupees. A mere 10,000 rupees invested in titan 20 years back would be … Read more
This is the story of two boys who built a 1000 crore business neither by selling pizza nor burgers but by selling our favorite snack called the Momo. This case study is very special because the success of this company indicates a very important market strategy in the Indian food industry. And if you understand … Read more
History of Marvel Debt on Marvel In 1996 marvel was on the brink of collapse it had filed for bankruptcy was 250 million dollars in debt and had seen its stock price tank by 70%. Lots of people failed to understand how marvel with its cast of silly characters and capes would ever turn a … Read more
SrNo Name Salary (Crore) 1. Sajjan Jindal 134.8 2. C VijayKumar 123.1 3. Shantanu Khosla 117.9 4. Murali K Divi 110.4 5. Kalanithi Maran 87.5 6. Kavery Kalanithi 87.5 7. Pawan Munjal 84.4 8. Thierry Delaporte 79.8 9. Salil Parekh 71 10. CP Gurnani 62.7 11. Natarajan Chandrasekaran 58 12. Rajiv Bajaj 39.86 13. SN … Read more
Domino’s is one of the most incredible companies of the 21st century. While most of us know Domino’s only because of its 30 minutes of free delivery policy. Very few of us know that from 2010 to 2017 Domino’s stock has performed so well that its stock price has gone up by 2000%. It has … Read more